Intellectual property rights and business models for the future creative industry

Invited talk at the workshop on co-creation, distributed performances and alternative content for the big screen. Organized by i2cat and the Institute of Theatre, Barcelona, 10-11 november 2014.

On 10 and 11 November in Barcelona the workshop Cocreation, Distributed Performances And Alternative Content for the Big Screen took place. I presented on the role of intellectual property in the future creative industry.

In distributed performances and co-creation IPR is created through collaboration and sharing. It is then often not clear to whom the intellectual property belongs. Intellectual property rights can be particularly limiting in case, such as gigs across multiple countries. Where various jurisdictions and a large number of parties are involved.

In the software industry, there is already a lot of co-creation taking place in the form of open source development. Different models are used to deal with IPR issues. What is striking is that the primary revenue streams (from the exclusive exploitation of intellectual work) in future creative industry are relatively minor compared to the secondary revenue streams. This could include ‘freemium’ and ‘shareware’ business models: the provision of additional services or products on top of creative work away for free.

In the context of the European SPECIFI project Dialogic is involved in developing and experimenting with platforms and business models for the creative industry of the future. It revolves around the application of innovative technologies, such as augmented reality and video platforms for distributed performances. In these new forms of creativity is always the question of whether to find a sustainable business model, with a minimum contribution of government. In this context investigated Dialogic business models from three different starting points: conceptual (business model canvas), from intellectual property rights (IPR) and from social impact.

View presentation: IPR and the future creative industry